2015

Pasta on the Move

The concept is to change the idea of pasta being a type of food only suitable for consumption with a platform such as a table, to something that can be very portable and consumed on the go.

This allows pasta to be able to be eaten at almost anytime and anywhere.

Form of Packaging

The form of each container is designed for a specific type of pasta suggesting the way to hold and consume the pasta.

Sense of Smell

The packaging is enhanced through the sense of smell which is achieved through the design of the packaging by allowing the fragrance of the pasta to be diffused through the lid. This allows the consumer to smell and know what type of flavour it is before consumption.