2016

Kaya Palate

The Kaya Palate aims to allow consumers to experience being young again by reliving the experience of painting through eating a meal.

Painting is an activity that we all used to do when we were young but somehow, we just stop painting as we grow up.

Inspiration & Research

When we were young, we always wanted to grow up faster, to do things that we couldn’t. Remember seeing those lipstick shaped candies in the market as a child? Children love them as they can roleplay and pretend to put on make up just like a grown up would. On the other hand, now that we are all grown up there are times where we wished we could be young again.

Packaging

White textured paper similar to canvas was used for the packaging with the branding “KAYA PALATE” embossed on it. It is to convey the idea that it is fine to stain the packaging as it is part of the fun. The coloured Kayas are contained in opaque metal tubes, which are similar to paint tubes. The bread have canvas like texture imprinted on them to suggest it is a canvas. Lastly, to add to the final detail of the design, a palette knife allow users to spread the Kaya. 

These details are considered for my packaging to ensure a complete and wholesome experience of being young again through eating a meal.